team natural force.

Lucas Irwin

NASM-PES/CES, MBA, Coach, Author, CEO Steelhouse Fitness Miami, Inc.

Lucas G. Irwin is the co-founder and CEO of Steelhouse Guided Fitness Systems, one of South Florida’s most recognized and respected facilities which has been featured in everything from the Miami Herald to Entrepreneur Magazine. Lucas authored The Faction Model™ and has over 10 years of hands-on training and program design experience; working with everyone from beginners to professional athletes. Lucas placed 2nd at the WNSO World Championships in 2009 and now trains and competes as a raw powerlifter.

I am incredibly picky about what I put into my body on a regular basis and demand quality. This is not just for performance and recovery, but for long-term health and well-being. Not to mention, it tastes damn good! - Lucas Irwin

Lucas Irwin's favorite:


Vanilla Bean
Organic Whey